Photo Booths are still very much a part of most events and whether it be a Wedding or a Birthday party, having a Photo Booth is at the top of the list for most Pay Hosts but what are they looking for when they choose a Photo Booth and how can you make sure yours is the one they book.
The price of the Photo Booth always plays the most important role initially and being able to offer a competitive package with as much added extra’s as possible will make the difference to securing that booking but there are other things that are important and once a customer has been attracted by price, they are looking for a top service not only from the person running the Photo Booth on the night but everything down to the quality of the props matters.
Always make sure you have good quality Props, clean and presentable equipment, an album so your Party Host can enjoy the pictures after the event and always offer social media sharing.
If you are new to the Photo booth market, you may have only the one Photo Booth but being able to offer other services such as a magic mirror or a Table selfie will help you stand out from the rest, so too will offering Light up Letter hire and very often a Bride will not only book the Photo Booth but will also opt for added extra’s if you offer them.
The Photo Booth market can be described as saturated in some areas but this doesn’t mean that starting a Photo Booth business isn’t a lucrative business idea. There are many angles you can enter the market and another great idea is to have something different by investing in a bespoke Photo Booth made specifically to your requirements.
The Personalised market will only continue to rise and having something different at their event is one of the most important things for some customers. If you have a great idea for a photo booth business, don’t dismiss it because its different, there are many companies out there that make bespoke Photo Booths specific to your requirements and if you have something different that people want to hire, you are already one step ahead.
There has never been a better time to look at your Marketing strategies when it comes to your photo booth hire business. Marketing plays a huge role in the growth of your business and there are very specific things you need to work on to ensure your business stays current and visible.
Many talk of word of mouth business and it is true that you will get repeat custom if you do a good job but you should never underestimate the importance of making that lasting impression with every photo booth event you do. Always examine how your business can stand out from the crowd and what you can offer to ensure your customers remember you and your staff.
Always keep your photo booth software current and ensure you have the latest updates that are available. If your software is old and outdated then you may lose out on Custom to other businesses in the area who offer more.
If you are struggling to get bookings on certain days, especially week days, think of options where you can offer your photo booth for free at charity events or corporate events. Although initially you won’t be receiving any income, you will get noticed and this gives you invaluable exposure. If the event is a success, you are more than likely to gain extra business next time.
Always stay ahead of your Ad words campaigns and always review them every week, many leave them to run for many weeks, wasting considerable income in the mean- time. Always engage with customers on social media and always do this regularly, customers will appreciate the extra effort to engage and are more likely to use your services again.
Always be one step ahead and look at new and novel ways to add to your Packages, this may be adding a Candy Cart or a Photography Robot. If you have something a little different, customers will want to book you and this gives you the edge on your competition.