5 Free SEO Tools To Improve Your
Photo Booth Website Ranking
For anyone who is wholly or partly reliant on their photo booth website for leads, ensuring you get as high up on the search engine rankings as possible is a must.
It is likely if you have been in business any length of time you will have also seen many emails promising to be able to “get you to the top of Google”. Most of these coming from a Gmail or Hotmail and are to be avoided like the plague.
And while there are agencies out there who will provide a comprehensive “white hat” service, the ongoing cost of these will be prohibitive to many newer photo booth website owners.
However, it is possible to get ahead of your competition by using a number of free SEO-based tools available online.
Here we look at 5 tools to help your photo booth business improve its search rankings.
Yoast or Rank Math for WordPress
If your website is WordPress based then one essential tool will be either the Yoast or RankMath SEO plugins. Both of these have free versions and provide some simple check-box options for the set-up of your site to improve how they are seen by the search engines.
Of the two Yoast has been around the longest, having been created in 2010, with over 5 million active installations and nearly 26,000 five-star reviews (4.8 overall rating on WordPress).
RankMath on the other hand is a relative newcomer having been launched in 2020, but already having over 1 million active installations, over 5000 five-star reviews, and an overall rating of 4.9 on WordPress. RankMath also claims to be the first of these types of plugins to use AI within its toolset.
Some of the benefits of using Yoast or RankMath for your photobooth hire website include:
Keyword optimisation: Both plugins allow you to optimize your pages and posts for specific keywords, making it easier for search engines to understand what your content is about and rank it higher in the search results.
Readability analysis: Both Yoast and RankMath provide tools to help you check the readability of your content and make sure it’s easy for both your users and search engines to understand.
XML Sitemap generation: Both can automatically generate an XML sitemap for your website, which can help search engines better understand the structure of your site and index your pages better.
Social media integration: RankMath and Yoast both allow you to specify how your pages and posts will be displayed on social media, helping to improve the visibility of your photo booth website on these platforms.
Analytics integration: Both plugins can be integrated with Google Analytics to give you more insight into how your website is performing and where your traffic is coming from.
Overall, using either Yoast SEO or RankMath can help improve the SEO of your photobooth website and make it easier to drive more traffic and ultimately generate more enquiries and business.
SEMrush is a comprehensive digital marketing tool that can be used to improve the search engine optimisation (SEO) of your photo booth website. While the full version of SEMrush has a lot of features, the free version still offers several useful tools that can be used to improve your website’s SEO.
Here are some ways you can use the free version of SEMrush to improve your photo booth website’s SEO:
Keyword research – SEMrush’s free keyword research tool allows you to find keywords that are relevant to your photo booth business and see how difficult it would be to rank for them in search results. This information can help you choose keywords to target in your website’s content.
Backlink analysis: SEMrush’s backlink analysis tool allows you to see the links pointing to your website, giving you insight into the quality and quantity of links pointing to your site. This information can help you identify opportunities to improve your website’s link profile and get more high-quality links pointing to your site.
Site audit: SEMrush’s site audit tool is excellent for highlighting technical SEO issues on your website, such as broken links, missing alt tags, and duplicate content. Fixing these issues can help improve your website’s visibility in the search results.
Organic traffic insights: The free version of SEMrush provides data on the organic search traffic to your website, allowing you to see which pages are performing well, and which ones need improvement.
Competitor analysis: SEMrush allows you to compare your website to other websites in your industry and see what keywords and strategies your competitors are using to rank well in search results. This information can help you identify opportunities to improve your own website’s SEO.
By using the free version of SEMrush, you can gain valuable insights into your website’s SEO performance and take action to improve it. To get the free tools you will need to sign-up for a 7 day free trial and set a reminder to cancel before the 7 days is up. You will then be down-graded to the free option which you can use without having to pay a penny.
Ahrefs SEO Tool For Your Photo Booth Website
Ahrefs is similar in a way to SEMrush and whilst the latter may be a little easier to navigate from a user perspective, the free version of Ahrefs has some benefits over the free version of SEMrush when it comes to analysing your website to help improve your SEO.
In terms of backlink analysis, Ahrefs has one of the largest and most up-to-date backlink indexes in the world, making its backlink analysis tools more comprehensive than those offered by SEMrush. With Ahrefs, you’ll be able to see a more complete picture of your website’s link profile and identify opportunities to build more high-quality links.
Ahrefs’ site explorer tool provides more in-depth data on your website’s organic search performance than SEMrush’s free version. For example, you’ll be able to see the top organic search keywords for your website and which pages are ranking for those keywords. This can help you make informed decisions about which pages to optimise for search engines.
Another benefit of Ahrefs is a more complete picture of your competitors’ backlink profiles, which can be helpful in identifying opportunities to build more links to your website. With Ahrefs, you’ll be able to see the exact pages that your competitors are getting links from and potentially replicate their success.
So while both the free version of Ahrefs and the free version of SEMrush can be useful for analysing your photo booth website to improve its SEO, Ahrefs may offer a more comprehensive picture of your website’s backlink profile and organic search performance, allowing you to make more informed decisions about your SEO strategy.
Although in practice I run both as they both provide a weekly website audit by email link which provides a good range of any issues to be looked at and potentially need to be corrected.
Keyword Surfer Chrome Extension
The Free Keyword Surfer Chrome extension by SurferSEO is a tool that quickly helps you identify relevant keywords to target. i.e.
Use it to research keywords related to photo booths, such as “photo booth rental,” “photo booth hire,” “photo booth services,” etc. This will give you a better understanding of the keywords your target audience is searching for.
Not only does it give you an idea of the monthly volume of those keywords, it also gives an estimation of the cost per click on Google Ads to give an idea of competitiveness.
Additionally in another section of the search results page, it also gives alternative and additional keyword ideas, together with their estimated monthly search volume for the country you select.
For more details and to download the Chrome extension you can use the link below:
Keywords Everywhere is a free keyword research tool that, similar to SurferSEO chrome extension can help you easily discover new keywords and get data on their search volume, CPC, and competition levels.
One of the best things about Keywords Everywhere is that it integrates directly into your Chrome or Firefox browser, making it super easy to use. You can simply type in a keyword or phrase and get relevant information right within your search results, saving you time and effort compared to manually searching for this data.
Similar to Surfer, it provides you with related keywords and suggestions, but also a very useful graph of search volume over the last 7 days, 30 days, 3 months, 12 months, 5 years, and “all time”, enabling you to see the trend over the period and any potential seasonality.
In addition to the free version, it is also possible to buy keyword credits should you wish to download or expand on the data provided, starting at a very reasonable $10 for 100,000 credits (as of time of writing).
Whether you use just one or a combination of these free SEO tools for your photo booth website, just the very fact you are using them will give you the edge over your competition and I hope you have found this summary of some use to you and your business.
Are you already using any of the above or have your own favourite to help manage and improve your SEO? If so, please let me know through the Send an Enquiry link below.
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