Last year, in partnership with Moët & Chandon, Photobooths created a series of bespoke photo booths to allows shoppers to create personalised labels for Mini Moët champagne bottles. Along with the photo booths, gold podiums with social sharing capabilities were installed, so that customers can upload their favourite photos from their smartphone via social media if they didn’t want a photo being taken. The label creating photo booths were spread across various UK Selfridges stores including Oxford Street London, Birmingham and Manchester Trafford.
Overwhelmed by last year’s success, luxury department store Brown Thomas based in Ireland, contacted Photobooths to ask if we would supply further champagne photo booths for their exclusive Christmas section within their flagship department store in Dublin.
This time round, Photobooths.co.uk have created bespoke photo booths and podiums that can print personalised labels for both mini, and large bottles of Moët champagne. Shoppers can step inside the gold photo booth to capture unique photographs to label their champagne. Alternatively they can take advantage of the social media podium, and upload a photo from their mobile phone to print directly onto a label.
Photobooths have installed the photo booth and podium inside the Marvel Room, the dedicated luxury Christmas gift room, situated on Level 1 in Brown Thomas, Dublin. This extravagant room includes the most luxurious and extraordinary Christmas gifts carefully curated for men, women and children, many of which are highly sought-after or limited exclusives.
Brown Thomas Fashion Director, Shelly Corkery comments: ‘This year, we are celebrating the seventh year of The Marvel Room. The entire buying team at Brown Thomas has been travelling the world to discover the most desirable to bring together in one amazing room in the store creating the ultimate gifting destination.”
The personalised champagne bottles make perfect Christmas gift ideas for family and friends, as well as providing shoppers with a truly unique experience. The bottles are priced at €19 for a small bottle or €55 for a large bottle.
Brown Thomas hopes that the desirable personalised champagne will inspire many for their Christmas gift ideas, and therefore increase footfall within their store over the festive season.